FIFA WORLD CUP 2026™
IN-TOURNAMENT
2026 | Art Director, Producer, Graphic Designer, Photo Editor, Social Lead
Creative capture and production during the FIFA World Cup 2026™ primarily focused on in-tournament sales and organic social content.
road to the final
With months of preparation for 104 matches across 16 cities, the FIFA World Cup 2026™ Final becomes more than a match. It becomes a world built by many hands, and a shared journey towards one moment.
A final is usually told through two teams. But in reality, it is the result of millions of contributions, seen and unseen, across players, staff, and fans worldwide.
At every FIFA World Cup™ there are: those who chase it, those who build it and those who bring it to life.
But only one moment when it all converges: The Final.
HOST NATION KICKOFF WEEKEND RECAP
Capture of the ultimate matchday experience, where anticipation, access, and atmosphere come to life in real time. Documenting the energy and moments that turn each match into a once-in-a-lifetime experience.
BEHIND THE TOURNAMENT
Video series that reveals the thought, craft, and coordination behind the details that bring the hospitality experience to life. This is about showcasing the people and decisions that make it exceptional — while providing an inside look at what’s in store for guests.
GOLDEN TICKET
The Golden Ticket is an in-stadium fan elevation concept designed to surprise a select few General Admission ticket holders with an unexpected upgrade into the FIFA World Cup 2026™ Official Hospitality experience.
THE FINAL
After 2 years working on this project, and 6 weeks worth of content capture across 3 continents - it is incredible to see this tournament come to a close.
This compilation video features the full hospitality experience and give viewers a captivating, click-worthy view of matchday elevated. Dynamic and cinematic capturing the best moments from arrival of Match 1 to final whistle of Match 104.
ADDITIONAL CONTENT
Human stories of connection, culture, and global fandom, highlighting how the beautiful game – and elevated hospitality – brings people together.
TEAMMATES
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Sabrina Alvarez, Producer
Gus Chery, Photo/Video
Jeremy Cohen, Photo/Video
Benjamin Gross, Video
Eric Goncalves, Producer
Ben Hofer, Video
Max Molina, Photo
Trey Madara, Photo
Keith Montero, Photo
Xavi Portillo, Video/Editor
Michael Reeves, Photo
Alex Shterenberg, Video
Aaron Wagenheim, Video
Figo Wang, Photo -
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